With the world going mobile at an increasing pace, the threat of malware crashing your phone is increasing, too. All you have to do is visit a “bad” website from your smartphone or download a malicious app, and you could become a tech hostage to the scammers who attacked your phone. Lookout Mobile Security can help you identify threats before you visit a site you shouldn’t and also backs up your data to the cloud in case you lose your information (or actually lose your phone). You c
We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70% of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there’s plenty of opportunity for brands to flesh out pinboards and catch pinners’ eyes.
First, let’s go through a quick explanation of how it works. Pinterest is a visual social discovery network. You create online pinboards (like a bulletin board) for various categories (i.e. “dream home” or “things to buy” or “recipes”), and you “pin” items to it. You can p
I just found a great tool I really like and thought I’d share it out.
If you’re a blogger, like me, you probably focus most of your blogging time on writing your posts, not worrying about how to optimize them for search. If you don’t already have a quick and easy process for optimizing your posts, consider a subscription to Scribe, a great tool that makes SEO easy and fun. It’s developed by Copyblogger, longtime blogging and copywriting experts. This is not going to achieve super SEO results for your entire website, but it will give you an easy SEO-as-you-go approach to blogging. Check it out:
How it Works. SEO typically has 3 major steps, and Scribe provides coaching and helpful suggestions for each, integrated with your blogging platform. Welcome to
Fast Company:
Offering beer as a token of holiday goodwill can be tricky. Its gauche to put a six-pack under the tree, and nothing says I forgot like a brown bag with a ribbon around its neck. The solution: the Rare Beer Club. Each month, members are mailed two, four, or six 750-milliliter bottles of domestic and international rarities.
Do you wish you could offer your employees a raise this year? Wouldn’t it be nice to give them a 401(k) plan? Well, even if you can’t afford to offer either of those options, you can still help your employees financially with HelloWallet.
HelloWallet is an entrepreneurial company whose goal is to help workers create wealth by giving everyone access to unbiased, high-quality financial advice. Founder Matt Fellowes developed the idea knowing that currently, just 20 percent of Americans have access to financial planning services, which are expensive and often perceived as intimidating. To
Theories abound on how to most effectively manage your time, set priorities and eliminate distractions, but there’s no single recipe for efficiency. Productivity is one of the principal factors in being competitive at anything you do. Experts from Open Forum and beyond have shared their insights on how to maximize your time and get more done each day. Here is some of their best advice.
Refine your to-do list
Tracking and managing tasks is central to productivity, and to-do lists are the most common way of organizing responsibilities. All lists are not created equal, however. W
Managing and optimizing PPC campaigns can seem, at first glance, like a simple, straightforward process. Once you’ve done all the hard work –setting up a campaign, selecting keywords, creating ad groups, writing ad copy, establishing bid rates – shouldn’t it just run? Clients sometimes ask us to do the setup, then expect to just sit back and let the leads flow in. Why, they ask, do you need to keep tweaking it if you’ve set it up well in the first place?
The short answer can be summed up in 2 words: Google & Competitors. Neither one is standing still. Google is continually updating its algorithm with new capabilities, and your competitors are constantly adjusting their PPC accounts to improve conversions. This means t